Growth Consultancy
Build a connected growth system that links local visibility, content, paid traffic, loyalty and reporting to measurable customer actions.
What we deliver
- Monthly marketing plan, offer calendar, audience and catchment planning
- Google Business Profile, local SEO, Search Console and review growth
- Facebook, Instagram, TikTok and Shorts content planning
- Meta Ads, Google Search Ads, retargeting and optimisation
- CRM and loyalty design with WhatsApp, SMS and email journeys
- GA4, conversion tracking, KPI dashboard and monthly recommendations
Capabilities
- Local SEO for suburb, category and near-me searches
- Social content systems built around real offers and activity
- Paid media across awareness, search intent and retargeting
- Customer capture and segmentation for repeat purchase
- Commercial reporting across directions, calls, offers and retention
Foundation consultancy focus
The foundation phase is the core consultancy layer: Silverlion clarifies the commercial objective, maps the local audience, sets the measurement baseline, and turns the first offers into an executable growth plan.
Strategy and positioning
Define the target customer segments, catchment, local search intent, offer calendar, campaign priorities and practical growth goals.
Measurement architecture
Set the tracking plan across GA4, conversion events, campaign pixels, calls, directions, WhatsApp actions and monthly dashboard views.
Channel roadmap
Translate the strategy into a staged plan for Google, local SEO, social content, paid media, CRM and retention so each channel has a clear role.
Growth roadmap
A phased activation plan that brings each growth capability online when the measurement foundation is ready.
Foundation
Lead the consultancy work: clarify objectives, map audiences and catchments, shape the offer calendar, define measurement, and prioritise the growth roadmap.
Local Search
Google Business Profile, local SEO pages, reviews and Search Console signals.
Content
Content calendar, social publishing, Reels, Shorts and weekly-special campaigns.
Paid Growth
Meta Ads, Google Ads, retargeting, audience testing and optimisation.
Retention
CRM and loyalty journeys across WhatsApp, SMS and email.
Scale
Creators, community partnerships, new suburbs, commerce and click-and-collect planning.
Monthly optimisation dashboard
Reporting focuses on commercial movement: what grew, what converted, what repeated, and what deserves the next dollar.
- Awareness: local reach and video views
- Discovery: Maps actions and SEO visibility
- Action: directions, calls, WhatsApp and offer engagement
- Retention: loyalty capture, repeat rate and direct-message performance
- Efficiency: CPA, ROAS and promotion lift